Each month and year numerous companies go through the process of rebranding. This can be due to a variety of reasons. One of the primary functions of rebranding is played through the use of logos. According to it, the change could be total or only partially. Because it’s the logo that will be the brand’s face to consumers and customers, the logo must reflect the story of the company’s evolution or the future goals. Every major company in the world have modified their logos in one manner or another in order to keep up with the current trends and also to stand out in a positive way from their rivals.
The logo’s final design should be in line to the current fashions, but also be striking enough to draw the attention of customers in the current flurry of advertisements.
In addition there are many methods to permit you to design your own logo, or alter an existing one for example:
- Logo creation solely by the proprietor of the business or by its employees
- Making and changing logos by working with specialized agencies or freelance designers, but this work is expensive.
- Design of logos using special programs that allow you to select various choices.
In one way or another the rebranding process cannot be fully accomplished without altering the current logo of the company.
The primary reasons behind rebranding
There are many reasons that companies are changing their logos. This is the reason the change in the logo must be based on. The primary reasons are:
- The expansion of the company as well as its expansion into new markets internationally,
- The image of the company’s image is being tarnished in a variety of circumstances
- A poor advertising campaign could hinder further the growth of the brand
- Brand recognition.
While rebranding, there will be many is going to happen in the business, but it is suggested to begin rebranding by creating (change) of the company’s logo. This will be the new identity of the business and advertise its products and services not just on the domestic market, but also on the international market.
Ideas to design and alter the logo
When you are creating or altering a logo it is important to be attentive to a variety of aspects, including:
- The activities of the company,
- Rebranding reasons,
- Modern trends in the development of logos,
- Logos should be able to help.
Based on this, select the best method to design your logo and choose elements that will help differentiate it from rivals.
1) Unique fonts
Logo by Pixtocraft
This design style allows you to use the same logo, but at same time, it gives the logo a new look, which can draw the attention of potential buyers. In addition nowadays, there are various styles of fonts and a logo with text is able to be used on a variety of websites, which creates new avenues for advertising for branding.
In the same way the logo would not be able to be replicated and can be made more noticeable by the aid of other vibrant colors that in the beginning will draw the attention of customers.
2.) The hospital-style maternity style of the 90s
Logo created by SAMPLE
In the 90s , there were many interesting logos that are now enjoying recognition among the people who use them. Of course, it’s not a good idea to copy existing logos however, one of the options available can use as a base. Since the majority of logos in the present feature vibrant and vivid colors It is certain that they will surely grab the attention of customers.
Logo created by Md Motaleb
This style is ideal for companies looking to expand what they do in their operations. It is possible to add more elements to the logo to show the future direction of the development of your brand. While doing so the symbolism of the past will keep the past of the brand. people are inclined to believe in brands with a long history. If a brand has been operating on the market for some time that means it is a brand that has been successful and is loved by a large number of customers.
4.) Games that use symbols
Logo created by Md Fahad
In addition, the current pattern of using symbols could assist in saving the existing logo and bring some newness to it. The changes only affect one part that is part of the logo however its meaning will be drastically altered. The logo will stand out from the logo that is familiar to many, however in the same way, its origins will be acknowledged that will allow you to maintain the loyalty of fans for the name.
5.) The logo is reduced to a minimum
Logo by Abdullah Designs
The trend was seen since the advent of the Internet however, it does not diminish its appeal. A growing number of websites and social networks are emerging that are popular among different segments of users. The small logo permits it to be posted on different sites on the Internet as well as on social media platforms which can significantly increase the reach of the audience and brand awareness which is among the most important requirements to be able to penetrate new markets where the brand was never recognized.
Conclusion on the necessity to alter the logo
The logo’s change is an essential step when changing the branding of the business. Changes are made even by businesses which are world-class in particular segments that are market-leading. Through changing its logo, they draw the attention of those who are considering changes to the existing logo of the company. All of this leads to the reality that the brand is more well-known, which leads to an increase in sales, and consequently, an increase in company earnings.